‘New Photographic Chemistry’ – video launched

Following the feedback from Assignment Two, I have produced a new, short video about the ‘New Photographic Chemistry’ project. It serves a number of purposes – a general introduction to the project and its origins; background about my creative process (and therefore my practice in general); and illustration of the two ‘returns’ that are key features of the outcomes from the project so far, the return of my images to the original binding of the book that provided the inspiration, and the return of the project to the ‘space’ from which it came, the second-hand bookshop, Daisy Lane Books.

The video is viewable here – ‘New Photographic Chemistry’ – and is also now featured on my website – wherenothingisreal.

I’ve produced the video from stills of the images, stills of the Daisy Lane Books installation, and a few new video sequences shot for the purpose – all supported with a soundtrack of me speaking about the project. I’ve subsequently sought feedback from my fellow students in our hangout group, and from my tutor, incorporating one or two small changes as a result. Thanks to those involved for their support. I’m actually quite pleased with the outcome and see it as a really useful addition to the project that I can confidently link to when promoting the project or otherwise informing interested parties.

And, in the context of further developments, much more planning and preparation is coming up because it has now been confirmed that the work will go on show in its own ‘micro-exhibition’ at Bank Street Arts, Sheffield, 30/09/16-01/10/16. There’ll be more on that in this blog in the not too distant future.

www.wherenothingisreal.com

wherenothingisreal page

As part of the development of my ‘New Photographic Chemistry’ project – and as an essential element in ‘sustaining my practice’ – I have completely re-hashed a website that I originally set up for my ‘Portraits’ Project in Body of Work. I bought the domain name ‘wherenothingisreal.com’ and built a free site via Weebly. The image above is the front page of the new version at www.wherenothingisreal.com; I envisage this being a kind of ‘brand’ for my practice .. for reasons that are hopefully obvious! It’s been done in something of a rush, last week, because I wanted to have it in place for the exhibition of ‘New Photographic Chemistry’, 1st-17th July, that I wrote about here (and of which there will be more to come around preparation, promotion and feedback).

I have sought some feedback on the website from my tutor and fellow students. That has been very helpful (‘thanks’ to those who commented) and a few minor amendments have been implemented as a result. The general consensus seems to be that the look of it suits my work, which is good because I wanted to emphasise the colourful, lively, (seductive!) nature of the images (and it is a style that fits with some other contemporary artists who work in a similar manner). A few of things about the site to comment on:

  • There is only one project on there at present. I considered adding the ‘Portraits’ work, which would certainly fit with the ‘wherenothingisreal’ theme, and consulted with others about it. No one seemed to feel that it would improve the site to any great extent and my tutor recommends building the website around the newest project and adding further work as it develops forward from here. So that’s the way I will leave it, for now; though I don’t rule out adding ‘Portraits’, were I to do anything about taking it to an audience in the future.
  • At present, the site runs on the free version of Weebly and so has their advertisement at the bottom of each page. It is only visible if a viewer scrolls to the very bottom; and I have to say that the quality of the build package, for free, is very good ‘value’ for the sake of that inconvenience. It does irritate me to have it there and I could get rid of it for around $40-50 per annum; but I’m going to live with it for the time being (and only one person commented on it).
  • I’m hoping to add another video when I have time to produce it, a short one with voice-over in which I talk about the way I have developed the work.
  • The ‘News’ blog is useful and I intend to use it to write more about the forthcoming exhibition.

One further reflection, I am not, at present, making a great deal of use of ‘social media’ for promotional purposes. I know someone who has a good knowledge of this field and am hoping to seek their assistance in the not too distant future. I’m quite happy with this new site, though, and feel confident about using it in connection with the exhibition; and Weebly offers plenty of flexibility for further developments/enhancements as I go along.