I’m pleased to say that there isn’t much to say about submission and feedback for Assignment Four. The submission is about a final ‘draft’ of the proposed publication of the work – in my case, the plans for the exhibition at Bank Street Arts, which I sent to my tutor last week. We had an online tutorial yesterday and, apart from a whole series of very useful and encouraging tips/comments, the feedback is, essentially, get on and make it happen, enjoy it and, in the parting comment, ‘break a leg’, That’s not entirely inappropriate; so much is about rehearsing ideas and then putting on a performance.
As these images show, the layout planning has progressed; the wall mural and larger prints are ordered (and the mural has actually arrived, within four days of ordering!); my own printing & framing is also under way; and, most importantly, the publicity machine is turned on and beginning to roll. There is a social/preview on Friday 30th and OCA are fully on board with invitations for that – 150+ have gone out, including 30 or so that I have done personally. Many of those are to people that I know won’t be able to attend but this is, of course, an excellent opportunity to promote the work anyway. There is to be a Study Visit type event on Saturday 1st, and this has been publicised on WeAreOCA – here. These two events are important – partly, of course, as a means of publicising, but also as a potential source of feedback. Engaging an audience with the work is also about engaging the work with an audience, so to speak. The student event, in particular, should be an opportunity to talk about the work and gauge responses – just hope I get a few people there. I’m also in discussion with the gallery about their related promotional activity, which is likely to be very useful.
Some key pieces of input from the tutorial, in no particular order, were:
- make sure to gather as much in the way of statistics about site hits, footfall, views and so on as I can; and fully document them for eventual assessment submission.
- make sure to have sufficient assistance at the installation stage because something is bound to go wrong;
- take some good installation shots;
- consider doing a set of affordable, editioned prints for sale at the preview as a means of covering some of the cost;
- write personal e-mail invites to people I’m particular keen should be aware of the work/event.
The sale of a set of prints wasn’t something I’d considered at all & I wish I’d thought of it before sending out invitations. However, still time to do something, if I decide to. So, all seems to be in order, for now.