Have spent a lot of time over the last 2-3 weeks getting everything ready for the return of ‘New Photographic Chemistry’ to its origins – Daisy Lane Books shop. This colourful piece of ‘artwork’ that I have designed myself is now being displayed as posters in a couple of locations in town and as A5 ‘flyers’ at three suitable premises. It will also, by Friday, be outside the bookshop, at around A1 size on a display board (printed in four parts). My idea was to produce something that encapsulates something of the ‘story’, displays some of the colourful images in a way that might intrigue, hopefully catches the eye, and provides the essential information (including the new website). I’ve also publicised it on the OCA Student website and a version of it on Facebook. Clearly, the location of the show is somewhat off the beaten track, so I’m not expecting the bookshop to be flooded with visitors wanting to see the exhibition, but I have wanted to take a reasonably thorough and professional approach – well, why would I want to do anything other – and it serves as useful practice for any future events.
The printing and mounting of the images has been time-consuming too, of course. I have around 10-12 A3 prints, and have concentrated on the most colourful of the digital constructs. Then there is a similar number of A4 prints, and I have gone with the ‘burned’ images and a small selection of those where I cut up the book. Finally, I have four much smaller images, more like ‘page-size’, of those where I produced, digitally, something resembling a highlighted/doodled page. This is likely to be more than I need in the shop but, without an opportunity to do some sort of careful measuring and planning, I figured that it would allow some flexibility when I come to ‘hang’. And on that point, I have arranged to be at the shop in the late afternoon of Thursday 30th to do just that.
I want to provide some information on-site for the viewer and have dealt with that in two ways. Firstly, I will have two identical, A3-size, laminated boards on display, featuring a modified but hopefully still valid version of my artist’s statement for the project – intended to be suitable for a more general audience. It’s viewable here PDF of display board. It may be a little ‘wordy’ but I’m hoping that visitors to a second-hand bookshop will be reasonably literate and engaged. With that in mind, I have also produced some printed A4 information sheets that can be given to visitors, and which they can take away, if they wish. These have the same ‘statement’ on them, but also a background piece about the ‘making of’ on of the images. The info sheet can be viewed here Info sheet PDF.
So, in theory, everything is in place ready for the hanging on Thursday evening.